Entrepreneurship
The Ask
Create a realistic company to start up in Richmond, Virginia.
The Process
To begin my teammates and I completed customer surveys to gain a better understanding of the Richmond locals to discover what they felt was missing. We took these surveys to also gauge the income and locality of the consumers. We then discovered potential consumers were interested in vintage and upcycled goods and began creating our boutique from there. We worked through financials including rent, payroll, annual cost, gross profit, year one net sales, profit and loss, and many other important factors in a brand’s financials. We curated brands to bring into our boutique within a price range for our ideal consumers.
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Google slides
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Market Research
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Interior Design
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Consumer Research
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Merchandising
⋆ Google slides ⋆ Market Research ⋆ Interior Design ⋆ Consumer Research ⋆ Merchandising
Skills Used
The Outcome
A comprehensive boutique offering curated collections of highly refined, handmade apparel, to deliver both high-quality fashion and a nostalgic experience for our customers. Complete with first year financials, marketing plan, customer profile, logo design and creation, a storefront mockup, location overview, and personnel management.
