Line Development
The Ask
Create a luxury fashion brand that would be a part of Crescala Collective and be sold at Bergdorf Goodman. Created from concept to labels and storefront. Required to use 70% cotton in collaboration with Cotton Inc.
The Process
We began by creating a unique brand with a rich story and strong ethos, researched the customer base, created 30 sketches for critics, refined and minimized the line sheet, and created a cost sheet per garment as well as a marketing budget. We crafted a storefront markup and a collaboration that includes our announcement methods and our store website, our finalized line sheets completed in CLO 3d as well as a fashion show completed in Blender and CLO.
Google slides
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Market Research
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Web Design
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Design Sketching
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Visual Design
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Photography
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Photo Editing
Google slides ⋆ Market Research ⋆ Web Design ⋆ Design Sketching ⋆ Visual Design ⋆ Photography ⋆ Photo Editing
Skills Used
What is Hidden Eden?
At hid(E)den, we celebrate the quiet magic of nature. From a blade of grass crested with dew, to the gentle glow of the morning sun through a forest’s branches, we believe that nature’s most beautiful aspects are those most easily unnoticed.
When conceptualizing our upcoming brand, we found inspiration in New Orleans—both for our clothing and our aesthetic—captivated by its distinctive and underappreciated beauty. This concept soon translated to our brand., hid(E)den was founded upon our shared appreciation for the overlooked intricacies of the natural world and a passion for timeless craftsmanship. As for our logo, the Tree and wildlife stemming from the E, are both shrouded by the parentheses yet stretch beyond its boundaries. This signifies the imperceptible yet omnipresent beauty we seek to highlight.
We began brainstorming potential details that aligned with our brand ethos and unique positioning with nature-inspired details. Here are some examples of our collaboration, design, and newsletter example.
The Outcome
A fully developed luxury brand with a full Fall/Winter collection as well as the cost and pricing, marketing, store layout, and packaging.
